Hey there

I'm Luke

Coffee enthusiast ☕

Pisces 🐟

Accidental plant killer 🥀

Skin care addict 🧴

Deadlift semi-expert 🏋️

Expert dresser upper 💃

Deep talker 🪐

Coffee enthusiast ☕

Pisces 🐟

Accidental plant killer 🥀

Skin care addict 🧴

Deadlift semi-expert 🏋️

Hey there

Hey there

Hey there

Hey there

I'm Luke

I'm Luke

I'm Luke

I'm Luke

Relocating back to Melbourne Oct 2025

Melbourne born designer, passionately shaping products through clear, human-centred design.

From Berlin with

Scroll for projects

Hey there

Hey there

Hey there

Hey there

I'm Luke

I'm Luke

I'm Luke

I'm Luke

Relocating back to Melbourne Oct 2025

Melbourne-born designer, passionately shaping products through clear, human-centred design.

From Berlin with

Scroll for projects

01
Redesigning Doctor-Patient messaging
Balancing patient trust and doctor efficiency
Formel Skin
2024
02
Humanising the first treatment touchpoint
Surfacing diagnosis, treatment outlook, and prescription details at scale
Formel Skin
2024
03
Evolving the highest converting LP
Coming Soon
Increasing conversion on the road to profitability
Formel Skin
2024
04
Redefining the mobile app experience
Laying the foundations for an iterative and flexible mobile app experience
Marley Spoon
2019
05
Emotions, made easy
live
A thought-provoking card game for sparking meaningful conversations
Self
2023
06
Improving recipe recommendations
Designing for explicit data collection, crafting a more personalised menu experience
Marley Spoon
2022
07
Zalando Beauty
Uncovering beauty customer needs and exploring a new product page interface
Zalando
2022
08
ACU digital experience
Articulating a digital design language after a new brand identity formed
Client
2017
00
Pitching for Nike
Creative concepting and animating UI design
Nike + AKQA
2017
00
Feel more at home with H&M Home
Pitching a brand new intuitive digital experience
H&M + AKQA
2018

luke.mcewan@me.com

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CV
From Berlin with
© 2025